Publishing quality literacy resources
to stimulate young minds

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Thumbs Up Bude


Thumbs up for Bud-e from progressive childcare centre

Award-winning childcare centre Magic Kingdom in Auckland’s Blockhouse Bay recently took part in a unique six month trial, when they road-tested pioneering literacy app Bud-e.

Bud-e is a ground-breaking new reading programme, which has been developed in New Zealand by Bud-e Digital, spearheaded by literacy educator and author Jill Eggleton QSO. Bud-e introduces young children to the world of reading and prepares them for school by making learning to read and write a motivating and rewarding experience. Featuring a dynamic app and suite of engaging, richly illustrated books, Bud-e supports beginner readers, grows their confidence and fosters positive attitudes to reading.

Magic Kingdom designers, educators and owners, Nikeeta Singh and husband Dr Darius Singh, jumped at the chance of trailing Bud-e, as it aligned with their core values of delivering innovation and quality. Dr Singh, who serves as an Executive Member of the Early Childhood Council, said “there is a natural merging of Bud-e with our passion for innovative ways to deliver literacy and numeracy, as well as our curriculum for getting children ready for school.”

The Bud-e programme is child-led and all those children from our Magic Kingdom centre who took part in the Bud-e Trial experienced accelerated reading and comprehension. The prompt questions in the app and books are invaluable, and create open-ended discussions”, said Dr Singh.

Research over many years demonstrates that if children are to become lifelong learners, they must develop core skills and knowledge in the early years of schooling. Early reading and writing experiences should ensure children develop confidence and independence as readers, positive attitudes to reading, and view reading and writing as rewarding and enjoyable. For children in the twenty-first century, literacy learning activities with a digital platform are pivotal to their engagement.

This research resonates with Nikeeta Singh, Centre Director at Magic Kingdom and a fully registered teacher with more than 13 years’ experience in early childhood education, with a focus on school readiness. Together, Darius and Nikeeta have invented and trademarked online tool ‘Learning Roots and Shoots, which won the inaugural 2013 Early Childhood Council/Telecom Innovation Award. This unique innovation enables parents to visualise the entire learning portfolio, learning trends and new directions for their child in a single evolving live tree diagram over time.

There is great synergy between ‘Learning Roots and Shoots’ and Bud-e. In the world of Bud-e, young readers’ have to pass key learning milestones in order to unlock activities and games within rooms on the trunk of a tree. Their learning progress and literacy experiences can then be captured and communicated back to both parents and educators.

The success of Bud-e at Magic Kingdom will see the Singh’s roll Bud-e out across all four of their childcare centres, including newest centre Chrysalis. Based in Avondale, Chrysalis is a state of the art childcare facility which opened in March 2015. The centre features many unique elements, including a replica traditional Pacific Village, giant cocoon walk in play structures and KIDCAM. Chrysalis was a Finalist for Excellence in Innovation in the 2014 Westpac Business Awards (West Auckland).  

Bud-e Reading has been reviewed and endorsed by esteemed educator, Dr Libby Limbrick (PhD, MA (Hons), Dip Tchg, MNZOM)who says: It is evident that the Bud-e Digital programme is informed by a robust theory of literacy development; the content and structure provide sound, research-based experiences to support the development skills and knowledge which are validated by a wide body of research as essential for early literacy development; and is consistent with the Core Standards expected to be achieved by the end of the kindergarten year at school.”  Dr Libby Limbrick’s full report can be read online here:

Bud-e is available for sale in bookshops and e-tailers nationwide. The Bud-e app and associated games are supported by all major tablet devices (Windows Tablet, iOS and Android). To download the app please click on this link:

JILL EGGLETON is an international educational consultant in literacy and author of over 800 children's books with a wide variety of teaching experiences, spanning over 30 years. She is highly regarded internationally and throughout New Zealand, where she works with classroom teachers, administrators, reading specialists and consultants in school districts, implementing practical literacy programmes and sharing her expertise. Jill is the creator and author of the Connectors Series' andKey Links Literacy, a very successful reading programme encompassing all aspects of comprehensive literacy. Over 55 million copies of these books have been sold internationally. Her work in education and literacy within New Zealand and around the world was recognised in the 2010 New Zealand Honour’s List, when she was made a Companion of the Queen’s Service Order.



Media contact: Sarah Thornton / Thornton Communications / This e-mail address is being protected from spambots. You need JavaScript enabled to view it / (09) 479 8763 / 021 753744